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💡 Business Tip - Own Your Landing Page (Issue #19)
You can always control what’s on your own landing page. You can control where you redirect people or what embedded service you put on the page. This…
Larry Cornett, Ph.D.
Mar 15
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💡 Business Tip - Own Your Landing Page (Issue #19)
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💡 Business Tip - Wants vs. Needs (Issue #18)
Marketing and sales vs. fulfillment and value. The problem is, it’s hard to sell what people really need when they're so busy hunting for what they…
Larry Cornett, Ph.D.
Mar 8
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💡 Business Tip - Wants vs. Needs (Issue #18)
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💡 Business Tip - Seek Purpose for Happiness (Issue #17)
Fulfillment doesn't come from infinite leisure. Fulfillment and joy come from spending your limited precious energy and remaining time in this world on…
Larry Cornett, Ph.D.
Mar 1
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💡 Business Tip - Seek Purpose for Happiness (Issue #17)
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February 2023
💡 Business Tip - When to Quit (Issue #16)
How do you know when it’s time to quit working on an idea and move on? It is difficult. Very few business concepts take off immediately, like a rocket…
Larry Cornett, Ph.D.
Feb 23
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💡 Business Tip - When to Quit (Issue #16)
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💡 Business Tip - Your Best Perk (Issue #14)
I’m not sure why it took me so many years to finally leverage one of the best perks of a flexible solopreneur business. I think it’s because I had spent…
Larry Cornett, Ph.D.
Feb 8
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💡 Business Tip - Your Best Perk (Issue #14)
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💡 Business Tip - Create an Ecosystem (Issue #13)
I began my coaching business focusing simply on one service: 1-on-1 coaching. But, after that was established and stable, I started designing an…
Larry Cornett, Ph.D.
Feb 1
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💡 Business Tip - Create an Ecosystem (Issue #13)
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January 2023
💡 Business Tip - Build on a Solid Foundation (Issue #12)
Don't try to expand too quickly. It’s agonizing to watch your business — the one you’ve put your heart and soul into — collapse and fail. But that’s the…
Larry Cornett, Ph.D.
Jan 25
2
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💡 Business Tip - Build on a Solid Foundation (Issue #12)
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💡 Business Tip - Leverage a Content Calendar (Issue #10)
Systems and templates will save you time marketing your business. I sent my latest book chapter to my Invincible Life newsletter subscribers today. You…
Larry Cornett, Ph.D.
Jan 12
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💡 Business Tip - Leverage a Content Calendar (Issue #10)
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💡 Business Tip - Lead with Emotion (Issue #9)
People aren't as rational as they think. We like to think that we make rational decisions about our purchases. But, in most cases, people buy what they…
Larry Cornett, Ph.D.
Jan 4
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💡 Business Tip - Lead with Emotion (Issue #9)
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November 2022
Business Tip - Use Your Job Description
Your business model can be simple. One business idea that is right in front of your face is one based on what you already do every day. You can turn…
Larry Cornett, Ph.D.
Nov 24, 2022
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Business Tip - Use Your Job Description
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September 2022
Business Tip - Proactively Manage Objections
Create a living FAQ page. Document every objection you can imagine prospective clients or customers having as you discuss your products or services with…
Larry Cornett, Ph.D.
Sep 9, 2022
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Business Tip - Proactively Manage Objections
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August 2022
Business Tip - Test a Quote Tweet
Great way to get more engagement on Twitter. Replies and Quote Tweets work better for this strategy than a straight-up Retweet. A pure retweet shares…
Larry Cornett, Ph.D.
Aug 31, 2022
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Business Tip - Test a Quote Tweet
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