Invincible Solopreneurs

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💡 Business Tip - Double Dip to Close the Gap (Issue #73)
Leverage opportunities at work. I was talking with a client last week about their long-term goals. They just landed a new job, but they know they…
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Larry Cornett, Ph.D.
💡 Business Tip - Get Out More (Issue #72)
Take advantage of the flexibility of running your own business. I’m writing this newsletter from one of our local ski resorts today. My wife and son are…
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Larry Cornett, Ph.D.
💡 Business Tip - Meet Your Customers IRL (Issue #71)
Don't be a faceless online stranger. Last night, I had dinner with someone I’ve known for years but never met in person. He’s a friend of my wife’s from…
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Larry Cornett, Ph.D.

March 2024

💡 Business Tip - Save Money on Podcast Hosting (Issue #69)
Don't spend money till you make money. So many people try to force new podcasters into expensive investments in equipment, services, production, and…
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Larry Cornett, Ph.D.
💡 Business Tip - Check out PayHip (Issue #68)
A nice alternative to Gumroad, Podia, Teachable, etc. A friend recently reminded me of Payhip, so I’m exploring it for my new courses vs. using Gumroad…
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Larry Cornett, Ph.D.
💡 Business Tip - Your Ideal Customer (Issue #67)
How do you wish someone had helped you? One method for selecting an ideal customer type is to look back on your life (or the life of someone you care…
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Larry Cornett, Ph.D.

February 2024

💡 Business Tip - Sell Your Mind, Not Your Time (Issue #65)
Scaling your business as an experienced professional. Guess what? Selling your time doesn’t scale well. You can only work so many hours a week. You…
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Larry Cornett, Ph.D.
💡 Business Tip - Generating Business Ideas (Issue #64)
Different ways to see yourself and the world around you. One technique for generating lots of new business ideas is to look at things through different…
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Larry Cornett, Ph.D.
💡 Business Tip - Don't Become a Solopreneur if These Are True (Issue #63)
I certainly don’t want to encourage the wrong people to give up a stable job and try solopreneurship. So, here’s a word of warning. If these ten things…
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Larry Cornett, Ph.D.
4

January 2024

💡 Business Tip - Become a Storyteller (Issue #61)
Sell with stories, not dry features and facts. Nothing is more boring than someone spouting facts. And we tune out people and messages that are dry…
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Larry Cornett, Ph.D.
💡 Business Tip - Authenticity is Coming Back (Issue #60)
Don't worry about being polished. It looks like the social media pendulum is swinging back. People are growing weary of overproduced videos, perfect…
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Larry Cornett, Ph.D.
💡 Business Tip - Always Have a Side Hustle (Issue #59)
Every employee should be prepared with this. You can easily dial it down when you're busy with your day job. As a solopreneur, you decide how much time…
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Larry Cornett, Ph.D.
© 2024 Larry Cornett
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