💡 Business Tip - Kill Your Discovery Call (Issue #84)

Customers don’t think the way you do

“What in the heck is a discovery call?”

When I first launched my coaching practice, a consultant told me I should set up a free “discovery call” for potential clients to meet me. It was an opportunity to assess fit and decide if we should work together.

There were a few problems with this model:

1. The term “Discovery Call” isn’t how customers think about th…