Your business provides valuable goods or services. Customers also like buying from you, right?Â
So, why aren't you being bombarded with attention from potential new customers?Â
I would guess it's because most of them don't know your business exists.
Even a highly successful company like Apple with popular products still runs ads to attract customers. Why would they do this?Â
Well, even a trillion-dollar company knows how hard it is to get noticed in a busy, noisy world.Â
I've been a guest on several podcasts over the years. Every time a new show was published, I was messaged by potential customers who wanted to learn more about me and my services.Â
If you’d love to be discovered by more potential customers, being on a podcast is a great opportunity. As I’m sure you’ve seen, hosts will share your episode on all social media, too.
However, it's difficult to find opportunities to be a guest on someone's podcast. Unless people already know about you and your business (i.e., you have a strong brand), you'll have to cold email many folks.Â
Not fun. And it doesn't work well.Â
Luckily, there is a better way! I recently discovered PodMatch.Â
PodMatch matches hosts and guests based on their expertise, preferences, and relevance. As a guest, you create a profile and one-pager that helps connect you with relevant hosts via AI-powered matching. You can then message the hosts to confirm whether you’re a fit for the show and if you’re interested.
Check it out, and let me know what you think!
I’m Larry Cornett, a Freedom Coach who works with you to optimize your career, business, and life. My mission is to help you become a more "Invincible You" so you can live your life on your terms instead of being controlled by someone else's rules. I live in Northern California near Lake Tahoe with my wife and our Great Dane.
So incredibly helpful! I'm going on Podmatch today. Thanks for this post.