💡I Signed Up for Military Service (Issue #85)
What this taught me about sales
“Hey boys, how would you like to make a quick bonus? It will only take a couple of minutes.”
Our unit’s recruiter had documents in one hand, a pen in the other, and a big smile on his face. We had just finished blasting away at targets on the range with the 105 MM main guns of our M60A1 tanks.
Yes, the adrenaline was pumping, and the experience thrilled us. Making quick cash also appealed to young guys like us, who had very little money in our bank accounts.
Yep, I signed up and added two more years to my military service. Later, I experienced buyer’s remorse. But, at that moment, those two years seemed far, far away in the future.
This experience recently reminded me that taking advantage of momentum and good energy is so important.
For example:
Follow up on your positive sales calls quickly. Research shows that the longer you wait—and the more the good energy and buzz fade—the less likely you are to close the deal.
Ask for testimonials and reviews as soon as possible after a great product or service experience. If you wait too long, people will be less inclined to write those reviews.
Respond to every comment when you post something online that gets a lot of engagement. This will keep the buzz going, giving your post a chance of going viral.
What have you experienced in your business? Have you noticed that responding quickly makes a difference?
I’m Larry Cornett, a Freedom Coach who works with you to optimize your career, business, and life. My mission is to help you become a more "Invincible You" so you can live your life on your terms instead of being controlled by someone else's rules. I live in Northern California near Lake Tahoe with my wife and our Great Dane.