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Jun 10, 2023Liked by Larry Cornett, Ph.D.

I really like the business tips. They help provide focus, especially the one about finding something unique about what product/service I provide. It is a question that I have to ask myself repeatedly. Another newsletter that I follow (nathanbarry.com) puts it like this: "But when we narrowed our focus to positioning ConvertKit as “email marketing for professional bloggers”, we saw a breakthrough. Suddenly, people felt like we were for them. Because they identified as professional bloggers, and ConvertKit was “email marketing for professional bloggers”, they believed we were the better choice.". Also, I appreciate the encouragement to do what I love, making products that make someone's life better, rather than just doing a job for money. So the answer to your question is, keep the tips coming, and help us wade through the morass of social media marketing, how to get noticed, what services to use (for example, Substack seems to be ideal for solopreneurs because...)

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Thanks, Peter! I’ll keep trying to cut through the noise and provide takeaways and value. :)

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