The name of this podcast and newsletter has been missing the mark, so I need your help!
“Invincible Solopreneurs” has been about freedom, independence, defining your second act, quitting your job, leaving bad bosses, and living life the way you want. But something's not clicking. The name doesn't seem to match what most of you actually want.
So, I dive into that in this episode. Scroll up and hit play to listen to the details.
Some things I’ve heard over the years
It’s not really about “building a business”, per se. It’s about starting your own thing that makes enough money so you can quit a job that is no longer serving you well.
You want to fund your freedom. You want to control your time.
You are tired of job hopping and interviewing.
You are tired of dealing with bad bosses and toxic managers.
You don’t want to scale something into a massive corporation. You want to create something reasonable and sustainable.
You don’t want a job—or even a business—to be the center of your universe. You want to focus on your life first, then define a model that supports that.
The word “invincible” may not resonate with you.
The word “solopreneur” may not resonate with you.
The name I created was a fit for my brand and my other newsletters and podcasts. But a name like this isn't about me. It shouldn’t be about me. It’s about you, what you are seeking, and what you want.
So, this change is about serving you better. And I would love to hear from you about what that means.
More of what you want
I want to refine the focus of this newsletter and podcast to give you more of what you want. I want to explore the right topics, have the right guests on the show, and share the kind of advice that meets your needs and gives you what you need most.
If you’ve been following this newsletter and podcast, I know you care about:
Your freedom
Your independence
Having flexibility
Having time to lead the life you want
Being more than your job and profession
But… you still need to make a living and pay your bills
And you want to stretch your retirement dollars because you’re worried
I know you're not really looking for a side hustle. You already have a job, and the last thing you want is more work. Instead, I think you're looking to define your second act (i.e., the next chapter of your life).
You are in this in-between space that I was in, and many of my friends are in now. You’re feeling too old to keep getting hired, but you’re too young to retire.
Many of us hit this point in our 50s.
Of course, it’s more salient in some industries and professions than others.
You’re smart, ambitious, and adventurous.
You’re pretty savvy financially, and you’ve had some good successes.
You’re experienced enough that you don’t really like being told what to do.
You no longer have patience for BS, bad leadership, and corporate nonsense.
After decades on this path, you’re ready for something new. But you aren’t quite sure what that looks like yet.
You’re active and healthy, so you know you have a lot of years ahead of you.
You don’t want to fade into the sunset, sit on the porch, golf every day, or sit around playing cards.
You have a retirement plan, some investments, and some savings But, it’s not enough to support your lifestyle and carry you through for the next 30-40 years.
You want to generate an income that lets you cover your expenses and stretches your retirement dollars.
You sure ask heck don’t want to work 8 to 12-hour days, 5 days a week, anymore. You’re done with that.
But what does that mean? What does that look like for you?
That, dear reader, is the whole point of this podcast and newsletter. Helping you explore, define, design, and plan your ideal second act so the last half of your life is as exciting and fulfilling as you can make it!
What name best captures the essence of this?
I know that “Invincible Solopreneurs” isn’t doing the job. I’m not married to any specific name or brand.
I care about the mission.
I care about this movement.
I feel so passionate about it that this is exactly what I’ve done with my own career and life.
So, what should the new brand communicate? What should it promise?
It could be something that sounds like a fresh new chapter in your life.
The second act of your career and life.
Maybe how this isn’t your parent’s career path, and it’s certainly not their model of retirement.
Something that sounds like independence and autonomy.
Something that evokes a sense of excitement, adventure, and freedom.
Maybe something that hints at financial independence, but isn’t about getting rich (i.e., there’s more to life than money).
Here’s where you come in. I’d love to get your input!
A few questions for you
I created a short questionnaire to get your thoughts on this renaming exercise. It has five questions and should only take about 2-3 minutes to complete. As one of my readers and listeners, I would really appreciate your feedback. Thanks!
Next steps
You can join my free community if you’d like to discuss this in more detail with me and the other members.
After getting input from all of you, I’ll explore the ideas and come up with a few options.
In a few weeks, I should be able to share the new naming ideas with you and see what you think.
Nothing is going to change right away. I want to make a decision that reflects your wants and needs.
And the overall mission and movement doesn’t really change. It just becomes more focused on what you want.
Reading list (mentioned in the podcast episode)
“Company of One - Why Staying Small Is the Next Big Thing for Business” by Paul Jarvis
“Free Agent Nation - How Americans New Independent Workers Are Transforming the Way We Live” by Daniel Pink
Would you like to discuss your goals and plans with me? You can always schedule a complimentary call.
Larry Cornett is a business coach who works with ambitious people to help them reclaim their power, become more invincible, and create better opportunities for their work and lives. Do more of what you love and less of what you hate! Check out his new Invincible Solopreneurs Daily Journal!
Would you like to help support my newsletter and podcast, but don’t want to commit to a monthly fee? Check out my ☕️ Buy Me a Coffee. I’m a solopreneur, and coaching and writing are how I provide for my family. Thanks for your help!
