In this episode, I talk about how and why it is so essential to identify your ideal client/customer. You must describe this person in enough detail to create a persona that sounds like an actual human being.
Then, find real people who best represent that persona. Research their pain to speak their language with your marketing and sales outreach.
Also, determine the right mix of client types to diversify your portfolio and revenue streams.
Who do you enjoy working with the most?
Who provides the most stable revenue streams?
Which type of clients tend to have the longest-running engagements and become retained clients?
Who tends to pay the most with the least hassle?
Who is the easiest to acquire?
Who has the longest lead times until close?
Obviously, I go into more detail in the audio for this episode. So scroll up, hit play, and listen.
From corporate exec to entrepreneur, Larry Cornett is a coach who helps you leverage your existing expertise to design a self-employment business that funds the life you want. Escape the 9-to-5 grind by creating your Exit Blueprint to freedom!
➡️ Ready to build your blueprint? Book a free call today to claim your spot.
