“Pay particular attention to things that chafe you.”— Paul Graham
“Pay particular attention to things that chafe you.”
— Paul Graham
It can feel overwhelming to come up with your big business idea. But, coming up with an idea is putting the cart before the horse.
Instead, focus on pain first. Identify discomfort and friction in everyday life.
Numerous successful founders “scratched their own itch” to solve a problem they were experiencing. Then, they discovered that their solution solved lots of people’s problems.
My quick tip for you is to keep a running list of things that are a pain in your life. Pay attention to moments of pain and friction in other people’s lives too.
This “problem first” approach ensures that the business idea you come up with later will solve an actual problem, cure someone’s “pain,” and be valuable to everyone dealing with that issue.