Focus, focus, focus. It’s hard to be heard with a massive stream of competing posts on social media. So, if you have a business that sounds just like every other business in your space, it will be difficult to stand out.
100% yes. While I've been doing my work for a while in other capacities, I realize I need to niche down further to 1) be able to realistically manage my work as a solopreneur, and 2) hone my message to get noticed (there's so much noise!).
100% yes. While I've been doing my work for a while in other capacities, I realize I need to niche down further to 1) be able to realistically manage my work as a solopreneur, and 2) hone my message to get noticed (there's so much noise!).
It definitely helps with messaging. It's so hard to speak to too many kinds of people.