People aren't as rational as they think. We like to think that we make rational decisions about our purchases. But, in most cases, people buy what they want, not what they need.
💡 Business Tip - Lead with Emotion (Issue #9)
💡 Business Tip - Lead with Emotion (Issue…
💡 Business Tip - Lead with Emotion (Issue #9)
People aren't as rational as they think. We like to think that we make rational decisions about our purchases. But, in most cases, people buy what they want, not what they need.