Differentiate to own demand. As you are creating your business offer, think about how to differentiate your goods or services to make them unique. You never want to get into a situation where you’re forced to compete on price or speed (e.g., “Hey, I’m cheaper and faster!”).
I totally agree! Any market (niche) you start a business in or work as a freelancer in or...whatever you do, there are lots of people doing something like it. At the same time, being unique can be scary...and also at the same....important for finding your spot in the world. Thanks for this perspective!
I was just talking with a solopreneur this morning who had been nervous about niching down. After she did, her business took off. Super clarity about her offer and who the right clients are!
I totally agree! Any market (niche) you start a business in or work as a freelancer in or...whatever you do, there are lots of people doing something like it. At the same time, being unique can be scary...and also at the same....important for finding your spot in the world. Thanks for this perspective!
I was just talking with a solopreneur this morning who had been nervous about niching down. After she did, her business took off. Super clarity about her offer and who the right clients are!
That's awesome!