🌟 Should You Keep Your New Business a Secret?

Thoughts on building in public vs. working in stealth mode

Mar 22, 2023

When should you talk openly about the business you’re building, and when should you keep quiet about it?

Several entrepreneurs promote the benefits of talking about your business while “building in public.” Yes, there are some good reasons to share what you’re doing.

But, there are times when being radically transparent can backfire. In the episode and newsletter linked below, I share the pros and cons of building in public, and why and how you can keep your business a secret until the time is right to talk more about it.

Invincible Solopreneurs

🌟 Shhh… Keep It Stealthy (Issue #20)

Listen now (31 min) | When should you talk openly about the business you’re building, and when should you keep quiet about it? Several entrepreneurs promote the benefits of talking about your business while “building in public.” This differs greatly from the traditional …

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2 months ago · 1 like · Larry Cornett, Ph.D.

Woman saying Shhh — Photo by Kristina Flour on Unsplash