Last year, I deleted my Twitter account (I will never call it X).
Soon after, I deleted WhatsApp, stopped posting on Facebook, Instagram, and Threads, and removed those apps from my phone as well.
I had a decent number of followers on those platforms. At times, I also had pretty good engagement. I have been committed to posting on social media since 2007!
So, why did I quit using them?
Low ROI
The return on my investment of time, energy, and even money (i.e., ads) wasn’t significant enough to justify how much time social media sucked away from my day.
Likes and comments don’t pay the bills. Very few people on those platforms ever turned into subscribers or paying customers. What a waste of energy!
Of course, you need to market your business. But you’ll get better results if you focus your time and energy on a few platforms that work best for you. And, check your metrics and verify that these platforms are actually driving the results you want.
For my businesses, the only channels that have good ROI include…