I can’t stand people who use false pretenses to trick me into a sales call. It’s been happening more often lately.
Someone asked me to be a guest on their podcast and then spent the next few weeks endlessly pitching me about their services.
Another person said they were excited to interview me and share my story with their audience. Then, they tried to sell me their services.
Another person pretended to need my coaching and booked one of my complimentary calls. They wasted 30 minutes of my time on the call behaving like a potential client before unveiling their real motive: recruiting me for their platform.
It’s downright dumb to use sales tactics like this. I end up blocking them, blocking everyone in their company, and reporting them to LinkedIn for spam.
Don’t do it. Put in the proper work to get noticed the right way.
Don’t spam.
Create useful content.
Share real case studies.
Don’t neg potential clients.
Post your actual testimonials.
Impress people so that they refer you to others.
If you want to do cold messaging, just be honest about it!
One of the best cold emails I received was from someone who took the time to record a thoughtful and helpful video. They offered value with no expectations. So, I replied and thanked them. It worked!
Would you like to brainstorm some marketing ideas with me? You can schedule a complimentary call.
Larry Cornett is a business coach who works with ambitious professionals to help them reclaim their power, become more invincible, and create better opportunities for their work and lives. Do more of what you love and less of what you hate! Check out his new Invincible Solopreneurs Daily Journal!
Odd approach. Does this strategy attract their ideal customers?