💡 Don't Do This (Issue 153)

It's a great way to anger potential customers

I can’t stand people who use false pretenses to trick me into a sales call. It’s been happening more often lately.

• Someone asked me to be a guest on their podcast and then spent the next few weeks endlessly pitching me about their services.

• Another person said they were excited to interview me and share my story with their audience. Then, they tried to …