The Exit Blueprint

The Exit Blueprint

💡 Don't Be Perfect (Issue 111)

Potential buyers don't trust 100% positive reviews

Larry Cornett's avatar
Larry Cornett
Nov 13, 2024
∙ Paid

Have you ever looked through the reviews for a product, service, restaurant, etc., and found yourself suspicious of anything with a perfect rating?

I know I have. It seems too good to be true. What’s the catch? Sure enough, the reviews don't sound quite authentic when you dig into the actual text.

So, what counterintuitive advice do I have for you as a b…

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