Business Tip - Side Hustle Double-Dip
An easier way to market your business every day
⏱ Invincible Business Tips are quick actions you can take to invest a little in growing your business every day!
Try this tip today
Come up with one idea for something you could capture or record during your regular 9-5 job (or commute) that might interest your followers on social media.
I enjoy the "Simon Owen's Media Newsletter." He has valuable insights that make me think about how I'm structuring my newsletter, marketing, and creative businesses.
He recently wrote about using your primary career to fuel your content creation. In some cases, people are making money from their side hustle with this content. Sometimes, people even make a ton of money from the content they initially shared just to lead potential customers to their primary business.
An UberEats delivery guy who strapped a GoPro to his helmet, records his deliveries, and uploads the videos to his YouTube channel that now has 50k subscribers.
Dr. Sandra Lee (aka Dr. Pimple Popper) is a dermatologist who shares her work with viewers. She has 7.5M subscribers on YouTube.
Dylan Lemay worked at a Cold Stone Creamery and shared videos of his ice cream workmanship on YouTube and TikTok. He now has millions of followers on each platform, and that success has enabled him to open his own ice cream shop!
Think of it like getting paid twice for the same time spent working. You’re already doing your job, and now the content that you record along the way is building your audience for your side hustle or future business.
A few things you could try:
Tweet a quick thought that might resonate with potential customers for your business’s products or services. Don’t overthink it! Tweet a few times every single day.
Share a photo of something you see on your way to work and share your thoughts in the caption. Again, this should take less than a minute.
Record a video to share your thoughts about your industry or profession while you’re walking to work, sitting in your car at a stoplight, or walking down the street to grab lunch. And I mean a short video! The ideal duration for a YouTube Short is between 15 and 60 seconds.
Just get started! Don’t worry about being perfect.
Larry Cornett is a leadership coach and business advisor. If you’re interested in starting your own business or side hustle someday (or accelerating an existing one), check out his “Employee to Solopreneur” course (launching later this year).
Larry lives in Northern California near Lake Tahoe with his wife and children, and a gigantic Great Dane. He does his best to share advice to help others take complete control of their work and life. He’s also on Twitter @cornett.