Business Tip - Make Your Newsletter a Must-read
From my recent conversation with Josh Spector
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Scan your email inbox and note which newsletters you open right away and which ones you save for later or ignore completely. What can you learn from your must-read newsletters?
As you probably know, I recommend that every business owner build an email list and write a newsletter. Social media and other online platforms throttle your connection to your audience and customers. But your newsletter is always delivered to their email inbox.
So, I think you will find this to be a helpful conversation for your business. I had a chat with Josh Spector (newsletter coach extraordinaire) about:
Growing newsletter subscriptions
Marketing via ads and organic channels
His preferred mix of revenue streams
Here’s what he said…
Larry Cornett is a leadership coach and business advisor. If you’re interested in starting your own business or side hustle someday (or accelerating an existing one), check out his “Employee to Solopreneur” course (launching later this year).
Larry lives in Northern California near Lake Tahoe with his wife and children, and a gigantic Great Dane. He does his best to share advice to help others take complete control of their work and life. He’s also on Twitter @cornett.