Since the early days of Amazon, Jeff Bezos asked his teams to create a "future press release" before launching a new product or initiative (e.g., several months before). This technique helps provide clarity around what you are creating to sell to customers. You can think of it as working backward from your vision, imagining ideal customer delight, and v…
💡 Business Tip - Write Your Press Release (Issue #39)
This will help you focus your offering
