💡 Business Tip - Wants vs. Needs (Issue #18)

Marketing and sales vs. fulfillment and value

Photo by Alexis Fauvet on Unsplash

“People rarely buy what they need. They buy what they want.”
— Seth Godin

This quote from Godin gets to the heart of what frustrates many rational business owners. We spend every day thinking about the problems we solve and helping our clients get results. So, we often know exactly what people actually need.

It’s temptin…