💡 Business Tip - Use Portfolio Thinking (Issue #22)

There is no single guaranteed win

Photo by Jake Gard on Unsplash

“The mistake we often make is in building a choice set (which we mistakenly call a ‘portfolio’) by trying again and again for one guaranteed ideal choice. That’s not a portfolio. Instead, we should focus on going to the edges, not trying to group everything at some imaginary ‘center’.”

— Seth Godin

If you’re like most peopl…