Business Tip - Proactively Manage Objections
Create a living FAQ page
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Document every objection you can imagine prospective clients or customers having as you discuss your products or services with them.
If you run a business, and you handle sales, you will hear objections.
Lots and lots of objections. And why someone is reluctant to buy your product or service.
Yes, you will respond to these objections while you’re talking with a prospective customer. But it’s also effective to answer these objections before someone even considers becoming your customer.
Here’s how you can do that:
Capture every objection you hear during conversations with potential customers.
Also, capture every objection you can imagine someone having.
Write your answers and responses to every objection.
Put all the questions/objections and your answers in an FAQ on your sales page.
Over time, you’ll build up a more effective sales page, and you’ll make more (and better) sales.
By the way, I published another draft chapter from my book. You can check it out here.
Larry Cornett is a leadership coach and business advisor. If you’re interested in starting your own business or side hustle someday (or accelerating an existing one), check out his “Employee to Solopreneur” course (launching later this year).
Larry lives in Northern California near Lake Tahoe with his wife and children, and a gigantic Great Dane. He does his best to share advice to help others take complete control of their work and life. He’s also on Twitter @cornett.