đĄ Business Tip - Leverage Trigger Events (Issue #52)
What makes your potential clients think of you?
People donât need your product or service all the time.
Even if they do, potential clients probably donât know about you yet.
Itâs almost impossible to get a potential customerâs attention when they arenât receptive to your offer. If they arenât feeling the pain â or desire â they wonât notice you.
However, when a trigger event occurs, they are definitely open to a solution to their problems or needs. So, what are the trigger events in your customersâ lives that make them need what youâre selling?
For example, in my career coaching business, I know people arenât walking around thinking about their careers every day. They have jobs. They have lives. But, some events certainly trigger them to think harder about their professional futures.
Getting passed over for a promotion.
Getting fired or laid off.
Having a bad day at work.
Being treated poorly by their boss.
The Monday morning blues.
The Sunday night scaries.
Birthday milestones (e.g., turning 30, 40, 50).
The start of a new year.
People are more likely to talk with me when one of these events occurs. For example, they are upset about being passed over for a promotion and want some help to get ready for the next cycle so they land one next year.
Take some time and write down the trigger events for your customers. Then, think about how you could create content that speaks to that event and connects with them emotionally so they are more willing to consider your offer.
Iâm Larry Cornett, a business coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my âEmployee to Solopreneurâ workshop. I live in Northern California near Lake Tahoe with my wife and Great Dane while running my businesses 100% remotely.
