💡 Business Tip - Go with the Flow (Issue #43)
Like water, seek the path of least resistance
During the first phase of your solopreneurial journey, your mind is buzzing with all kinds of business ideas.
Many will be wild and silly.
Some will be outrageously difficult to pursue.
A few will be too small to consider, even as a lifestyle business.
However, you will be probably left with a handful of ideas that are interesting and worth pursuing. Then comes the hard part: Selecting one idea to take to the next phase.
I have a workbook that helps with this assessment, which I will make available to my Invincible Solopreneur workshop attendees. It helps you evaluate several factors to assess feasibility, customer fit, scalability, flexibility, revenue potential, and more.
But there is one essential measure that also helps you pick one idea:
You can’t stop thinking about it.
Month after month and year after year, the business idea keeps spinning in your mind.
You wake up with new ideas for this business.
You write ideas for it in your journal (you are journaling every day, right?).
You come up with creative concepts in the shower.
You daydream about it during your day job.
You talk with friends and loved ones about it.
It may not be your most profitable business idea and that’s okay. Here’s the thing. I’d rather work hard to come up with revenue ideas for a business I’m passionate about than try to keep myself interested in a more profitable business that bores me to tears.
I already spent decades in corporate jobs that bored me to death. I don’t need to replicate that boredom in a business I create to optimize my lifestyle.
So, pay close attention to the ideas that light you up. Don’t shut them down just because it doesn’t seem like they’ll make you rich.
Instead, work with a business coach who can help you come up with new revenue streams for a business ignites your passion.
I’m Larry Cornett, a coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my “Employee to Solopreneur” workshop. I live in Northern California near Lake Tahoe with my wife and Great Dane while running my businesses 100% remotely.