💡 Business Tip - Drop Those Exclamation Marks! (Issue #32)
Leverage the psychology of words
Get rid of exclamation marks on your action buttons (e.g., “Buy Now!”). Yes, really! 😉
In the video below, Nick Kolenda shares 10 tips to improve your website's copy, emails, and more. I love his stuff.
Replace vague benefits with concrete examples
Tailor your words to the scenario
Immerse readers into the hypothetical behavior
Depict information with positive frames
Symbolize the message in written traits
Constrain your writing to a single interpretation
Adjust the distance between words
Bind sentences with connective words
Alternate the phonetic flow of words
Delete exclamation marks
Hi, I’m Larry Cornett, a coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my “Employee to Solopreneur” workshop. I live in Northern California near Lake Tahoe with my wife and our Great Dane while running my businesses 100% remotely.