💡 Business Tip - Drop Those Exclamation Marks! (Issue #32)

Leverage the psychology of words

Get rid of exclamation marks on your action buttons (e.g., “Buy Now!”). Yes, really! 😉

In the video below, Nick Kolenda shares 10 tips to improve your website's copy, emails, and more. I love his stuff.

1. Replace vague benefits with concrete examples

2. Tailor your words to the scenario

3. Immerse readers into the hypothetical behavior

4. Depict information with positive frames

5. Symbolize the message in written traits

6. Constrain your writing to a single interpretation

7. Adjust the distance between words

8. Bind sentences with connective words

9. Alternate the phonetic flow of words

10. Delete exclamation marks

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Hi, I’m Larry Cornett, a coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my “Employee to Solopreneur” workshop. I live in Northern California near Lake Tahoe with my wife and our Great Dane while running my businesses 100% remotely.