💡 Business Tip - Boost Deal Flow to Avoid Misery (Issue #35)
Work with your ideal clients and customers
The customer screamed at the service person behind the store counter. They were being unreasonably irate about an issue that wasn’t the poor employee’s fault.
They demanded to speak to the owner, so the business owner was called to the front to talk with the customer. After several minutes of conversation, the customer huffed and said, “I will never shop here again!”
The owner simply smiled and said, “That’s fine. We don’t need the business of rude customers. Happy to refund your purchase, and you’re no longer welcome in this establishment.”
The customer is always right? I’m sure you’ve heard that before, especially if you’ve ever worked in retail or restaurants.
As an employee, someone may often ask you to suck it up and be nice to customers who are behaving like angry, spoiled children. As a solopreneur, you never have to put up with that BS ever again.
Identify your ideal customer/client and focus on serving them while weeding out and avoiding the terrible ones.
However, the danger comes when you don’t have enough revenue flowing into your business to feel comfortable turning away customers. That's when you tend to say “Yes” to people you really don’t want to work with.
The solution is to always be marketing and filling the top of your sales funnel with more deal flow than you can handle. That allows you to say “Yes” to your ideal customers/clients and “No” to people who will make you miserable.
Keep your deal flow flowing, and you’ll be much happier running your business. I learned this the hard way. It’s a lesson you don't forget.
I’m Larry Cornett, a coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my “Employee to Solopreneur” workshop. I live in Northern California near Lake Tahoe with my wife and Great Dane while running my businesses 100% remotely.
