The customer screamed at the service person behind the store counter. They were being unreasonably irate about an issue that wasnât the poor employeeâs fault.
They demanded to speak to the owner, so the business owner was called to the front to talk with the customer. After several minutes of conversation, the customer huffed and said, âI will never shop here again!â
The owner simply smiled and said, âThatâs fine. We donât need the business of rude customers. Happy to refund your purchase, and youâre no longer welcome in this establishment.â
The customer is always right? Iâm sure youâve heard that before, especially if youâve ever worked in retail or restaurants.
As an employee, someone may often ask you to suck it up and be nice to customers who are behaving like angry, spoiled children. As a solopreneur, you never have to put up with that BS ever again.
Identify your ideal customer/client and focus on serving them while weeding out and avoiding the terrible ones.
However, the danger comes when you donât have enough revenue flowing into your business to feel comfortable turning away customers. That's when you tend to say âYesâ to people you really donât want to work with.
The solution is to always be marketing and filling the top of your sales funnel with more deal flow than you can handle. That allows you to say âYesâ to your ideal customers/clients and âNoâ to people who will make you miserable.
Keep your deal flow flowing, and youâll be much happier running your business. I learned this the hard way. Itâs a lesson you don't forget.
Iâm Larry Cornett, a coach who can work with you 1-on-1 to design, launch, and optimize your business. You might also be interested in my âEmployee to Solopreneurâ workshop. I live in Northern California near Lake Tahoe with my wife and Great Dane while running my businesses 100% remotely.
