💡 A Simple Pricing Strategy (Issue #92)
💡 A Simple Pricing Strategy (Issue #92)
People compare and contrast the numbers in your offer
Welcome to the High-Low Principle!
Katelyn Bourgoin shared an interesting finding today. Which of these offers seems more appealing?
30 email templates for $99
70 email templates for $60
People anchor on the first number they see and compare it to the next number. So, if the price is a bigger number than the offer quantity, it doesn’t seem like a good deal.
That’s why I recently launched my new introductory coaching call by stating, “30 mins for $20.” It seems like a more attractive deal than 20 mins for $30.
Test this with your offers and see if it improves your conversion rates!
I’m Larry Cornett, a Freedom Coach who works with you to optimize your career, business, and life. My mission is to help you become a more "Invincible You" so you can live your life on your terms instead of being controlled by someone else's rules. I live in Northern California near Lake Tahoe with my wife and our Great Dane.