💡 A 3-Phase Blueprint to Launch Your Solopreneur Business (Without Quitting Your Day Job) (Issue 163)
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Key Topics
What is Solopreneurship?
Being a solopreneur doesn’t mean working entirely alone
It means maintaining a solo business structure while collaborating with partners and contractors, when necessary or desired
Avoids the complications of formal partnerships, employees, and shared business ownership
Offers flexibility in choosing collaborators and scaling up or down as needed
Three Phases of Solopreneurship
Validation: Testing if your product or service solves a real problem that people will pay for
Start with lightweight testing using minimal investment
Create simple landing pages to gauge interest
Conduct beta tests with early users
Get direct feedback on pricing and value
Client Acquisition: Finding your first customers and building momentum
Expect rejection and don’t take it personally
Maintain consistent outreach because people may need time before they’re ready to buy
Build relationships even when there’s no immediate sale
Scaling: Growing profitably without trading all your time for money
Group coaching, digital products, and content creation (on places like Substack) allow you to help more people
Always keep marketing and networking, even if you’re busy and happy with your revenue flow
Common Challenges and Solutions
Mindset shift: Move from hourly thinking to value-based pricing (e.g., packages, retainers)
Overcoming introversion: Build social skills gradually. One-on-one conversations and content creation work well for introverts
Fear of failure: Embrace small failures frequently to learn faster. Perfection paralyzes progress
Long lead times: Results often take years! People may read your content for years before reaching out
Staying visible: Consistent content creation and networking, even when no one seems to be paying attention
Practical Tips
Partner with complementary businesses without formal mergers
Offer free discovery calls to build relationships naturally
Create content in whatever format feels comfortable (faceless videos, podcasts, writing)
Be patient! Building trust and community takes time, sometimes spanning years or even generations
Would you like to brainstorm some business ideas with me? You can schedule a complimentary call.
Larry Cornett is a business coach who works with ambitious professionals to help them reclaim their power, become more invincible, and create better opportunities for their work and lives. Do more of what you love and less of what you hate! You can schedule a complimentary call with him at any time.
Anna Codina is a peak performance coach who helps busy owners detach from work to live better personal lives. Are you feeling overwhelmed, burnt out, or struggling to find that elusive work-life harmony? You’re not alone. Her coaching philosophy is simple: Focus on your strengths, not your weaknesses. Get unstuck in 15 mins!
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